Review: By Chloe (London)

We like Chloe Coscarelli’s recipes — just an hour ago Clare served us pasta with pink sauce from Chloe’s Vegan Italian Kitchen — so we had to visit By Chloe during our trip to London. (We’ve since learned that Chloe is no longer associated with By Chloe, following an acrimonious legal battle.)

After a long walk through Hyde Park (home of ring-necked parakeets) and past Buckingham Palace (smaller than I had expected), Big Ben (entirely encased in scaffolding), and the Ministry Of Defence (suitable fascistic), we were ready for breakfast, and found By Chloe on Russell Street around the back of the Theatre Royal.

by-chloe

Inside it was modern and clean, with a choice between normal seating and hanging chairs. It was also surprisingly noisy; not from the customers, as it wasn’t busy, but from the music. This led to communication problems: our receipt shows they thought Clare was called Cleer, while the table next to us had their order messed up not once but twice.

The menu seemed expensive, even by London standards, but a big breakfast is worth paying for. Unfortunately what we received was not a big breakfast. Remember the beautifully presented almond butter and banana on toast from Good Vibes? Here’s what By Chloe managed for £6.60:

toast

That’s a single slice of toast, messily smeared with almond butter and scattered with unevenly sliced banana. I manage better presentation at 6:30am without even trying.

Clare ordered the sunrise burrito and quinoa hash browns. The ‘s’ on the end of ‘hash browns’ might lead you to expect a small plateful. English grammar would lead you to expect at least two. You know where this is going:

hash-brown-burrito

Despite the small portions the food was good, with Clare particularly enjoying the seitan chorizo. The drinks were another matter. Clare had the cuckoo’s nest smoothie, which she describes as “just awful”, with the balance of flavours all wrong and the beetroot overwhelming the other ingredients. I asked for the Jade Tips tea, and was told they didn’t have that but did have green tea, which when it arrived turned out to be Jade Tips after all, in the form of a teabag in a paper cup of boiling water.

There’s something depressing about tea in a paper cup. It’s what you might get at a conference, where they have to provide refreshments but don’t really care. It’s not what you expect from a venue that describes itself as a restaurant. This sense of cheapness was reinforced by the flimsy plastic cutlery. If I had to describe By Chloe in a single phrase, I would say: imagine a vegan McDonald’s.

The great thing about London is that when it comes to vegan food you have so much choice. Do yourself a favour, and choose somewhere else.

 

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